In Action

Creation

AEveryone was a project designed to connect strangers attending Hamilton’s monthly Art Crawl by trading clothing using the AE Mannequin as the medium for doing so.

Curious Art Crawl goers would take the “AE” branded top off of the mannequin and replace it with the one that they were wearing, for it to then be stamped with the “AE” symbol and left for the next stranger to continue the cycle.

As the day progressed, the street festival was populated with strangers wearing each others clothing, sharing the symbol, “AE”, to represent the power of releasing our grip on what is ours and allowing smooth transitions.

AE Definition in detail

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DopeChief "All for 1" Runway